SIMPLY BARE
ORGANIC CANNABIS
VANCOUVER, CANADA
Inspired by the raw nature and beauty of British Columbia, Simply Bare crafts sustainably grown cannabis that is complex, aromatic, and full of flavour.
WORKED ON.
STORYTELLING
WEBSITE, PRODUCT, EMAIL, SOCIAL
SOCIAL MEDIA
INSTAGRAM, FACEBOOK, TWITTER, SPOTIFY
CREATIVE DIRECTION
CONTENT, EVENTS & ACTIVATIONS
The goal was to embody the essence of the natural world, weaving it into the very fabric of the Simply Bare brand identity. Drawing inspiration from organic textures, a terpene-inspired color palette, and captivating landscapes, we crafted a cohesive and inviting aesthetic and story that deeply resonated with the right audience while underscoring Simply Bare’s dedication to natural and sustainable practices. The outcome was a striking, harmonious brand presence that distinguished itself in the market, leaving a lasting impression.
We created a series of stop-motion films to bring Simply Bare’s brand aesthetic to life, infusing it with movement and whimsy. Each frame was meticulously crafted to reflect the brand’s organic textures, natural tones, and playful sophistication, capturing the essence of its premium, sustainable identity. These films added a dynamic and engaging layer to Simply Bare’s social media channels, delighting audiences while reinforcing the brand’s commitment to creativity and authenticity.
RESULTS.
6,300 FOLLOWER GROWTH (6 MONTHS)
WESBITE
47% TRAFFIC INCREASE
SALES
32% UPLIFT
Taking on the challenge of revitalizing the brand's disjointed and lackluster digital presence, we helped shape it into a dynamic and compelling platform that reflected Simply Bare's premium identity. This involved developing clear brand guidelines, ensuring a cohesive visual identity, and crafting authentic, engaging content designed to connect with our target audience. Within just six months, we successfully led a remarkable transformation of the brand's online presence, elevating it to new heights.
